Fred Joyal is a pioneer in the dental industry and has built the industry's premier dental marketing company. He is the bestselling author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth. 

Dr. Costes is the Founder of the Dental Success Institute and the author of Pillars of Dental Success.  

Dr. Bratzel is the creator of New Patient Attraction Automation System™.  She is a dentist  dedicated to helping other dentists find more of the right type of patients for their practice, serve them well, grow their business, and enjoy the life they desire. 

In 2008, Dr. Chris Griffin founded the Capacity Academy to help other dentists learn the most efficient ways to perform dental procedures, focusing on general dentistry. Dentists from all over the United States and Canada have traveled to Ripley to observe and learn his techniques and improve their own patient delivery systems. In Dr. Griffin’s opinion, greater efficiency allows the general dentist to produce more dentistry and take more time off.